Interactive Storytelling

My design strategy centered around creating a clean, intuitive interface tailored to young professionals looking for quick and reliable information in a visually appealing format. I focused on clear hierarchy, simplicity, and ease of navigation to ensure an efficient and engaging user experience. The concept was built with modern digital users in mind—primarily young adults between 20–35 who are digitally fluent, but seek interfaces that prioritize readability and ease of use. My goal was to reduce visual clutter while still delivering engaging design through thoughtful typography and interactive elements. I selected Jomolhari for body text due to its excellent legibility on screens and Notable for headings to add a touch of contrast. This combination strikes a balance between functional and expressive, appealing to the modern sensibilities of my target users. I used an infographic of users of TikTok and subtle animations of a video. These interactions were intended to enhance usability without overwhelming the user or detracting from the content. Adapting the design for the web meant optimizing layout responsiveness and ensuring typography scaled appropriately across devices. This project taught me how crucial it is to consider user context—where and how a design will be used—in every step of the process.